@font-face{
  font-family:"Kelvinch Roman Bold";
  src:url("fonts/Kelvinch-Roman-Bold.otf") format("opentype");
  font-display:swap;
}
@font-face{
  font-family:"Kelvinch Roman";
  src:url("fonts/Kelvinch-Roman.otf") format("opentype");
  font-display:swap;
}

:root{
  --primary:#E65C00;
  --primary-dark:#c94e00;
  --accent:#FFB380;
  --bg:#FDFBF7;
  --surface:#F7F4EB;
  --text:#111827;
  --text-soft:#4B5563;
  --border:#E5E7EB;
  --radius-card:16px;
  --radius-control:8px;
  --radius-pill:9999px;
  --container:1180px;
  --section-padding:80px;
}

*{margin:0;padding:0;box-sizing:border-box;}
html{scroll-behavior:smooth;}
body{
  font-family:"Inter",sans-serif;
  color:var(--text);
  background:var(--bg);
  -webkit-font-smoothing:antialiased;
}
img{display:block;max-width:100%;}
a{text-decoration:none;color:inherit;}
ul{list-style:none;}
.container{width:min(92%, var(--container)); margin:0 auto;}

h1,h2,h3{
  font-family:"Kelvinch Roman Bold","Inter",sans-serif;
  font-weight:400;
  line-height:1.12;
  letter-spacing:0;
  color:var(--text);
}
.label{
  display:inline-flex;
  align-items:center;
  gap:.5rem;
  font-family:"Inter",sans-serif;
  font-size:.78rem;
  font-weight:700;
  letter-spacing:.06em;
  text-transform:uppercase;
  color:var(--primary);
  margin-bottom:1rem;
}

.btn{
  display:inline-flex;
  align-items:center;
  justify-content:center;
  gap:.5rem;
  font-family:"Inter",sans-serif;
  font-weight:600;
  font-size:.95rem;
  padding:.9rem 1.9rem;
  border-radius:var(--radius-pill);
  background:var(--primary);
  color:#fff;
  border:none;
  cursor:pointer;
  transition:transform .18s ease, background .18s ease;
}
.btn:hover{background:var(--primary-dark); transform:translateY(-2px);}
.btn-outline{
  background:transparent;
  color:var(--text);
  border:1.5px solid var(--border);
}
.btn-outline:hover{border-color:var(--primary); color:var(--primary); background:transparent;}
.btn-sm{padding:.6rem 1.3rem; font-size:.85rem;}

/* ---------- Header ---------- */
header{
  position:sticky;
  top:0;
  z-index:60;
  background:rgba(253,251,247,.9);
  backdrop-filter:blur(10px);
  border-bottom:1px solid var(--border);
}
header .container{
  display:flex;
  align-items:center;
  justify-content:space-between;
  padding:.9rem 0;
}
header .logo img{height:38px; width:auto;}
header nav{display:flex; align-items:center; gap:1.8rem;}
header nav a{font-size:.9rem; font-weight:500; color:var(--text-soft);}
header nav a:hover{color:var(--text);}

/* ---------- Hero ---------- */
.hero{
  position:relative;
  padding:5rem 0 var(--section-padding);
  background-image:url("img/hero-bg.webp");
  background-size:cover;
  background-position:center;
  overflow:hidden;
}
.hero-grainient{
  position:absolute;
  inset:0;
  z-index:0;
}
.hero .container{position:relative; z-index:1;}
.hero-inner{max-width:44rem;}
.hero h1{font-size:clamp(2.4rem, 5.2vw, 3.8rem); margin-bottom:1.3rem;}
.hero h1 em{font-family:"Kelvinch Roman","Inter",sans-serif; font-style:normal; color:var(--primary);}
.hero p{font-size:1.1rem; color:var(--text-soft); line-height:1.6; max-width:38ch; margin-bottom:2rem;}
.hero-actions{display:flex; gap:1rem; flex-wrap:wrap; margin-bottom:2.5rem;}
.hero-stats{display:grid; grid-template-columns:repeat(3,1fr); gap:1rem;}
.hero-stats .stat-card{
  background:rgba(255,255,255,.72);
  backdrop-filter:blur(6px);
  border:1px solid rgba(255,255,255,.9);
  border-radius:var(--radius-card);
  padding:1.3rem 1.1rem;
  box-shadow:0 8px 24px -12px rgba(17,24,39,.15);
}
.hero-stats .stat-num{
  font-family:"Kelvinch Roman Bold","Inter",sans-serif;
  font-size:2.1rem;
  font-weight:400;
  color:var(--primary);
  line-height:1;
  margin-bottom:.4rem;
}
.hero-stats .stat-label{font-size:.8rem; color:var(--text-soft); line-height:1.4;}
@media(max-width:700px){
  .hero-stats{grid-template-columns:1fr;}
}

/* ---------- Rotating text (bloqueadores) ---------- */
.blockers-hero{text-align:center; max-width:52rem; margin:0 auto;}
.blockers-hero h2{font-size:clamp(1.7rem,3.4vw,2.5rem); line-height:1.3;}
.rotating-text{
  position:relative;
  display:inline-block;
  overflow:hidden;
  vertical-align:bottom;
  height:1.2em;
  width:24ch;
  text-align:left;
  color:var(--primary);
}
.rotating-text .rt-word{
  position:absolute;
  left:0; top:0;
  white-space:nowrap;
  transition:transform .45s cubic-bezier(.65,0,.35,1), opacity .45s ease;
}
.rotating-text .rt-word.rt-current{transform:translateY(0); opacity:1;}
.rotating-text .rt-word.rt-enter{transform:translateY(100%); opacity:0;}
.rotating-text .rt-word.rt-exit{transform:translateY(-100%); opacity:0;}
.blockers-list{
  display:flex; flex-wrap:wrap; gap:.6rem; justify-content:center;
  margin-top:2rem;
}
.blockers-list span{
  font-size:.85rem;
  color:var(--text-soft);
  background:var(--surface);
  border:1px solid var(--border);
  padding:.5rem 1rem;
  border-radius:var(--radius-pill);
}

/* ---------- Section shell ---------- */
section{padding:var(--section-padding) 0;}
.section-head{max-width:42rem; margin-bottom:3rem;}
.section-head h2{font-size:clamp(1.8rem,3.2vw,2.6rem); margin-bottom:1rem;}
.section-head p{color:var(--text-soft); font-size:1.05rem; line-height:1.6;}
.surface{background:var(--surface);}

/* ---------- Bento grid ---------- */
.bento-grid{display:grid; grid-template-columns:repeat(3,1fr); gap:1.25rem;}
.bento-card{
  background:var(--surface);
  border:1px solid var(--border);
  border-radius:var(--radius-card);
  padding:1.75rem;
}
.bento-card.wide{grid-column:span 2;}
.bento-card .stat-num{font-family:"Inter",sans-serif; font-size:2.4rem; font-weight:600; color:var(--primary); line-height:1;}
.bento-card .stat-label{margin-top:.6rem; font-size:.92rem; color:var(--text-soft); line-height:1.5;}
.bento-card h3{font-size:1.05rem; margin-bottom:.6rem;}
.bento-card p{font-size:.92rem; color:var(--text-soft); line-height:1.6;}
@media(max-width:800px){
  .bento-grid{grid-template-columns:1fr 1fr;}
  .bento-card.wide{grid-column:span 2;}
}
@media(max-width:520px){
  .bento-grid{grid-template-columns:1fr;}
  .bento-card.wide{grid-column:span 1;}
}

/* ---------- Para quem / não é ---------- */
.audience-grid{display:grid; grid-template-columns:1fr 1fr; gap:1.5rem;}
.audience-card{
  border-radius:var(--radius-card);
  padding:2rem;
  border:1px solid var(--border);
}
.audience-card.yes{background:#FFF3EA; border-color:var(--accent);}
.audience-card.no{background:var(--surface);}
.audience-card h3{font-size:1.15rem; margin-bottom:1.2rem;}
.audience-card ul li{
  display:flex; gap:.6rem; align-items:flex-start;
  padding:.5rem 0; font-size:.94rem; color:var(--text-soft);
}
.audience-card.yes ul li::before{content:"✓"; color:var(--primary); font-weight:700;}
.audience-card.no ul li::before{content:"—"; color:var(--text-soft); font-weight:700;}
@media(max-width:760px){.audience-grid{grid-template-columns:1fr;}}

/* ---------- Diferencial ---------- */
.diff-grid{display:grid; grid-template-columns:repeat(3,1fr); gap:1.25rem;}
.diff-card{
  background:var(--bg);
  border:1px solid var(--border);
  border-radius:var(--radius-card);
  padding:1.75rem;
}
.diff-card .num{font-family:"JetBrains Mono",monospace; font-size:.8rem; color:var(--primary); margin-bottom:.9rem;}
.diff-card h3{font-size:1.05rem; margin-bottom:.6rem;}
.diff-card p{font-size:.9rem; color:var(--text-soft); line-height:1.55;}
@media(max-width:800px){.diff-grid{grid-template-columns:1fr 1fr;}}
@media(max-width:520px){.diff-grid{grid-template-columns:1fr;}}

/* ---------- Comparação (canetinha vs Magra em Casa) ---------- */
.compare-grid{display:grid; grid-template-columns:1fr 1fr; gap:1.5rem;}
.compare-card{border-radius:var(--radius-card); padding:2rem; border:1px solid var(--border);}
.compare-card.bad{background:var(--surface);}
.compare-card.good{background:var(--text); color:#fff; border-color:var(--text);}
.compare-card h3{font-size:1.1rem; margin-bottom:1.2rem;}
.compare-card.good h3{color:#fff;}
.compare-card ul li{padding:.5rem 0; font-size:.92rem; display:flex; gap:.6rem;}
.compare-card.bad ul li{color:var(--text-soft);}
.compare-card.bad ul li::before{content:"✕"; color:#c0392b;}
.compare-card.good ul li{color:rgba(255,255,255,.9);}
.compare-card.good ul li::before{content:"✓"; color:var(--accent); font-weight:700;}
@media(max-width:760px){.compare-grid{grid-template-columns:1fr;}}

/* ---------- Etapas: jornada em timeline ---------- */
.journey{position:relative; max-width:46rem; margin:0 auto;}
.journey::before{
  content:"";
  position:absolute;
  left:23px;
  top:8px;
  bottom:8px;
  width:2px;
  background:repeating-linear-gradient(to bottom, var(--primary) 0 6px, transparent 6px 12px);
  opacity:.5;
}
.journey-item{
  position:relative;
  padding-left:64px;
  padding-bottom:2.4rem;
}
.journey-item:last-child{padding-bottom:0;}
.journey-item .step-num{
  position:absolute;
  left:0; top:0;
  width:48px; height:48px;
  border-radius:50%;
  background:var(--primary);
  color:#fff;
  font-family:"Kelvinch Roman Bold","Inter",sans-serif;
  font-size:1.15rem;
  display:flex; align-items:center; justify-content:center;
  box-shadow:0 8px 18px -8px rgba(230,92,0,.55);
  z-index:1;
}
.journey-item .journey-card{
  background:var(--surface);
  border:1px solid var(--border);
  border-radius:var(--radius-card);
  padding:1.4rem 1.6rem;
}
.journey-item h3{font-size:1.05rem; margin-bottom:.4rem;}
.journey-item p{font-size:.9rem; color:var(--text-soft); line-height:1.55;}
@media(max-width:520px){
  .journey::before{left:19px;}
  .journey-item{padding-left:52px;}
  .journey-item .step-num{width:40px; height:40px; font-size:1rem;}
}

/* ---------- CTA final ---------- */
.cta-final{
  border-radius:var(--radius-card);
  background:var(--text);
  color:#fff;
  padding:3.5rem 2rem;
  text-align:center;
}
.cta-final h2{color:#fff; font-size:clamp(1.7rem,3.2vw,2.3rem); max-width:28ch; margin:0 auto 1rem;}
.cta-final p{color:rgba(255,255,255,.75); max-width:38ch; margin:0 auto 1.8rem;}

/* ---------- Modal (Quero divulgar o programa) ---------- */
.modal-overlay{
  position:fixed; inset:0;
  background:rgba(17,24,39,.55);
  display:none;
  align-items:center; justify-content:center;
  padding:1.5rem;
  z-index:100;
}
.modal-overlay.open{display:flex;}
.modal-box{
  background:var(--bg);
  border-radius:var(--radius-card);
  padding:2.2rem;
  max-width:640px;
  width:100%;
  position:relative;
}
.modal-close{
  position:absolute; top:1.2rem; right:1.2rem;
  background:none; border:none; cursor:pointer;
  font-size:1.3rem; color:var(--text-soft); line-height:1;
}
.modal-box h3{font-size:1.4rem; margin-bottom:.5rem;}
.modal-box .modal-sub{color:var(--text-soft); font-size:.95rem; margin-bottom:1.8rem;}
.persona-grid{display:grid; grid-template-columns:repeat(2,1fr); gap:1rem;}
.persona-card{
  display:flex; flex-direction:column; align-items:flex-start; gap:.7rem;
  border:1.5px solid var(--border);
  border-radius:var(--radius-card);
  padding:1.4rem 1.1rem;
  cursor:pointer;
  transition:border-color .18s ease, transform .18s ease;
}
.persona-card:hover{border-color:var(--primary); transform:translateY(-2px);}
.persona-card .icon{font-size:1.6rem;}
.persona-card h4{font-size:.95rem;}
.persona-card span{font-size:.78rem; color:var(--text-soft); line-height:1.4;}
.persona-card.disabled{opacity:.5; cursor:not-allowed;}
.persona-card.disabled:hover{border-color:var(--border); transform:none;}
.persona-card .soon{
  font-family:"JetBrains Mono",monospace;
  font-size:.66rem; text-transform:uppercase; letter-spacing:.05em;
  color:var(--primary); background:#FFF3EA; padding:.15rem .5rem; border-radius:var(--radius-pill);
}
@media(max-width:600px){.persona-grid{grid-template-columns:1fr;}}

/* ---------- Footer ---------- */
footer{
  border-top:1px solid var(--border);
  padding:3rem 0 2rem;
  text-align:center;
}
footer img{height:32px; margin:0 auto 1rem;}
footer p{font-size:.78rem; color:var(--text-soft); max-width:46ch; margin:0 auto;}